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An advert for Simply Organic hair products has been banned after the company failed to provide anything to back the name.
The magazine ad was headlined “Naturally organic… simply” and included a logo which stated “Simply organic”.
Herb UK challenged the claims because they implied the products met an independent organic standard.
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Organic Color Systems and Mode Salon of Seattle had a quite favorable mention in today’s Wall Street Journal. The Green Salons That Aim To Match the Real Thing discussed the emergence of Organic and Green salons and how well they are comparing and even exceeding performance of their traditional ammonia and chemical based competitors. It is so fabulous that even the media is beginning to realize that Organic Salons can out perform the ammonia and chemical based salons while being much healthier for their clients and employees!
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In March of 2010 L’Oreal Professional launched their “revolutionary” new professional hair color product known as INOA with great hype and fan-fair. The very name INOA, L’Oreal claims, stands for Innovative No ammonia. As with many new products launched by “Big Beauty”, L’Oreal marketed to thousands upon thousands of hairdressers from around the country and many of them jumped on board by paying extraordinarily high prices, attending countless education seminars, and beginning to use the new product on their client’s scalps with the excitement that you would only expect to see in a young child on Christmas morning. This excitement is well expected for such a revolutionary concept; a professional permanent color range that performs well and is free of all ammonia is certainly significant and definitely an innovation worth celebrating. Unfortunately, there are two problems for L’Oreal: (1) INOA’s line is not free of ammonia and the product is far from new; and (2) The actual revolutionary professional permanent hair color line that is really ammonia-free has been available for over 15 years and is known as Organic Color Systems.
New York’s Le Salon demonstrates strong commitment to their clients by exclusively offering only Organic Color Systems products.
Palm Harbor, FL – June 23, 2010 – Organic Salon Systems, the leading provider of non-diverted professional natural salon products, offers a healthier and gentler alternative to professional salon products which appeal to the more environmentally, health conscious, and socially responsible salons throughout North America which hold their client’s health in high regard. Le Salon, located in New York, is one particular upscale boutique salon that has fully committed itself to the holistic quality of their client’s experience by exclusively offering Organic Color Systems products which are free from harsh ingredients traditionally found in professional hair care products such as ammonia, parabens, sodium lauryl sulfates, and thioglycolatesands.
June 16, 2010 – Palm Harbor, FL – Organic Salon Systems, the leading provider of non-diverted professional natural salon products, announced today the amazing success of the professional development seminar held last weekend where 20 salons from around the country attending to sharpen their skills on (1) hair color practice and theory; (2) the use of more natural, gentler, healthier, and organic products; and (3) client health concerns when using professional salon products. Organic Salon System’s Matthew Pinto was assisted by Lori Esposito, the Master Organic Hair Colorist from New York’s Enve Beauty Lounge who consulted during the event.
