Organic Color Systems salutes Maysoon Salah, owner of Fresno California Organic Color Systems salon “Thread and Sugar Salon” who has enlightened her town with a bold and ingenius message: There are safer and better alternatives to chemicals found in traditional salons. Maysoon has brilliantly brought a sense of activism and art together in her thought provoking billboards featuring the beautiful bodies of expected mothers and other health conscious women.
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Many clients want a hair cut that they won’t be happy with. So she wants to look like Jeniffer Aniston – her hair cut probably won’t do it. No hair cut can give her perfect cheekbones and a flat stomach. To help …
Your client’s desire is what she wants her hair to look like. Her purpose is what she wants one to her hair. So her desire could be, “I want to look like Angelina Jolie” while her purpose is to have her gray hair covered.
If you don’t meet her objectives then she won’t be happy. It doesn’t matter how great the highlights or single process color is you give her if it’s not what she wants.
It’s good to ask her what her objective is before beginning. Here are some examples:
To warm her skin tone
To enhance her nose, eyes, etc
To cover gray hair
To correct a bad hair color
To complement a hair cut
To brighten natural hair color
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Most clients you will come across have a pretty specific idea of how they want to look. You can’t just ask, “What is your desire?” because it can often feel embarrassing. People often consider their desires immature or a reflection of their insecurity. …
Most Hair Colorists understand the importance of the water used in their salons with regards to their professional hair color results. In fact, many salons specializing in hair color understand that the quality of the water used in their salon is so important to the overall outcome of their professional hair color results, that …
Read MoreThese international salons have been found through our dealings with many salons around the world or sent in from our salon clients. They represent a selection of salon’s that have bold, fresh, and courageous names which are effective for them in building their identity. In some cases, we may find humor in their names, which may be there specific strategy to maximize the attention, brand awareness, and brand attention their salon name brings them. Regardless of what the marketing or strategic reasons that drove these salon professionals to name their salon, we wanted to celebrate their innovative approach.
Read MoreThe market has certainly recognized the power of the organic and environmental movement in the United States and more and more clients are demanding more natural and organic products to be used in their salons. As a result, companies have …
Read MoreOrganic Salon Systems had a fun and productive time at the 2011 Premiere Beauty Show, June 5-6. Using the show as platform for media relations the company had the pleasure of meeting with all of its major industry media partners. These meetings gave all who attended the opportunity to discuss new product launches, editorial …
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