Wet Stretch Test

While the wet stretch test is simple, quick, and easy to perform; it is the number one way to determining the proper treatment plan for your client’s hair while increasing your retail sales. The results of the Wet Stretch Test are indisputable and very clearly demonstrates to your client what products they need to achieve and maintain healthy hair, and why.

The Wet Stretch Test – Step by Step

	Separate about 10 strands of hair and spray with water. For best results, make sure the hair is well saturated.
	Hold hair firmly between both hands. As always, take care for the comfort of your client.
	Gently but firmly pull hair away from the client’s head. Ensure you pull with enough tension to assess if the hair strands stretch.
	Observer how the hair stretches and returns. Assess the results to the table below and treat with the indicated product accordingly.

Analyzing the Wet Stretch Test Results

Healthy hair should stretch around 30% of its length and then return, like an elastic band, showing no signs of damage.

Results	Treatment
Hair which stretches and 30% of its length and then returns is healthy. Use Status Quo shampoo and conditioner on this hair type to maintain it’s health and protect it from UV rays and environmental pollutants..
Hair which stretches but doesn’t return to its previous length is weak in protein. Use Power Build shampoo and treatment on this hair type to provide additional flexibility, volume, and to reduce the risk of breakage.
Hair which doesn’t stretch is low in moisture. Use Aqua Boost shampoo and treatment on this hair type to deliver moisture into the hair’s inner protein and moisturize the cuticle.
Hair which stretches and breaks is low in protein and moisture. Use Power Build shampoo and Revamp treatment on this hair type to deliver deep treatments of moisture and protein.