Customize your colors for greater profitability & client retention

All of us have many clients that have been effected by the current economic conditions. More than ever we are all compelled to raise our games and provide products and services that make us stand out from the crowd. During challenging economic times consumers are more discriminating than ever and we are proud to be part of helping so many salon professionals stand out from the crowd. Recent studies have shown that the natural and organic salon services market is growing at a much faster rate than other salon services over the last 10 years, as well as showing tremendous resiliency to recessionary pressures. Now more than ever you can “be in the right place at the right time” with Organic Color Systems.

Now more than ever we want to produce work that is unique and can’t be duplicated at home or in another salon. This can often be done in a simple, time efficient manner that gives us a chance to be creative, makes our clients know that we care, and gives us a chance to charge more while providing our clients with a sense of value.

Melanie Nickels from Raw Hair in Naples, Florida, has been creating her art with Organic Color Systems for the last seven years and the color process pictured below is a great example of taking a regular “retouch” service and making it special. This took Melanie about an additional twenty minutes and created a beautiful, customized result that her client adored.

The client was a natural level four with 10% grey. Her retouch formula was equal parts of 6GD and 4MO with 30 volume Hairmonics Turbo Activator. She then used two separate Balayage formula’s. They are: 1. Naturlite Lightening Powder with 10 volume cream activator and 2. Equal parts 6CR and 4FR with 20 volume cream activator.  She processed for 15 minutes under heat and 15 minutes at room temperature to create this beautiful, customized look!

Remember, adding your special touch to each and every color service can be a key part to creating a strong, profitable, and resilient color business. Please use the above formula and technique as an inspiration for your own creative magic.

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