Organic Salon Industry Update

Last week one of the largest salon operators in the United States reported their miserable annual earnings. For their fiscal year 2010, Regis Corporation reported that their income was down 66% from $124 million to $42 million on plunging revenue.  This is not surprising as many experts estimate the broader U.S. salon services market has been decreasing by as much as 20% over the last couple of years.  Could your salon survive if, proportionate to what Regis Corporation is experiencing, your salon’s income drops from $124,000 per year down to $42,000 per year?  Don’t worry, we have a solution to get your salon back to strong growth and prosperity and it will also improve your health and well-being!

It should be interesting to note that while Regis Corporation and the broader salon market continue to decrease by as much as 20% over the last couple of years, many experts estimate that the Organic Salon market is growing by as much as 26% over the same couple of years!  This is not surprising to analysts that follow the organic market as they watch companies like Whole Foods increase their sales, impressively with consistent quarter-over-quarter growth, of 43% over the last couple years.

Why isn’t the salon industry becoming more organic?

Why would any reasonable business person assume that such a overwhelming shift in consumer sentiment for organic food and organic personal products not also effect consumer choices in professional salon services?  How could any reasonable business person look at the overwhelming data above and not clearly conclude that shifting toward organic professional salon products is better for their salon business and will better meet the demands of their clients?  The answer is that there are several multi-billion dollar enterprises that are still trying to figure out how to completely abandon hundreds of products and brands, along with their sales and education infrastructure, which they know are out-dated, inherently less safe, and non-organic.

Don’t expect your big-beauty sales representative to come into your salon and talk to you about the benefits of their organic line.  Doing so would invalidate every other product they sell to you.  Don’t be so foolish to believe, even for a moment, that your sales representative is more concerned about your salon taking advantage of the organic movement than they are in the future sales of their own non-organic products.  You’re going to have to look elsewhere.

Small business rarely does well competing against their larger competitors on the basis of price or quality because of the scales of economy typically enjoy.  Therefore, small businesses must compete on innovation, creativity, image, and personalized service which is exactly how salons become successful.  There very rarely comes a time when an opportunity presents such an incredible chance for salons to better meet the fundamental demands of their clients.  This is one of those times.

Other benefits of changing your salon to an Organic Salon

In addition to the clear an undeniable business benefits of offering organic alternatives for your salon services, there are other less tangible benefits which are still significant and worth of consideration:

• Organic products present less of a health risk to you, your staff, and your clients.  These benefits are detailed in many articles throughout our website.
• Marketing organic salon services enhances the overall image of your salon as you continue to position your image as one of a socially responsible, environmentally friendly, client focused, local salon.
• The atmosphere of your salon will be considerably improved as you replace the unpleasant odor or ammonia and other chemical fumes with the mild scents of flowers, citrus, and other organic ingredients.
• Your clients will appreciate your concern for their health and well-being.

What to do now

If you’ve read this article and believe that aligning your salon business as an organic salon makes good business and personal sense, then please give us a call.  Our toll-free phone number is 1 (888) 213-4744 and you should ask for one of our Salon Advisors.  We have packages for new salons where we offer up to 40% off to get you started with a 100% money back guarantee (less shipping) for the first 30 days.  We make trying our products risk free for you so that you can evaluate them, as well as the impact they will have on your business, easy and convenient.  We do this because we know how significant the impact will be and how much you’ll love the way our products perform.  We can’t wait to partner with you and have you on board!