In March of 2010 L’Oreal Professional launched their “revolutionary” new professional hair color product known as INOA with great hype and fan-fair. The very name INOA, L’Oreal claims, stands for Innovative No ammonia. As with many new products launched by “Big Beauty”, L’Oreal marketed to thousands upon thousands of hairdressers from around the country and many of them jumped on board by paying extraordinarily high prices, attending countless educationseminars, and beginning to use the new product on their client’s scalps with the excitement that you would only expect to see in a young child on Christmas morning. This excitement is well expected for such a revolutionary concept; a professional permanent color range that performs well and is free of all ammonia is certainly significant and definitely an innovation worth celebrating. Unfortunately, there are two problems for L’Oreal: (1) INOA’s line is not free of ammonia and the product is far from new; and (2) The actual revolutionary professional permanent hair color line that is really ammonia-free has been available for over 15 years and is known as Organic Color Systems.
Coming into the summer months means longer, sunshine filled days. People tend to spend more time outdoors and everyone feels great with a sun-kissed tan. Although this added time out in the sunshine may make you feel better, without proper sun protection you can do major damage to your skin. In order to make the right choices about sunscreen and the protection you require, it is important to understand how it all works.
Jolene Eyre from the Mother Nature Network recently asked the question “Does organichair dye works as well as conventional hair dye with ammonia?”. Find out what she learned in the video below.
Scientists in the United Kingdom found para-hydroxybezoic acids (parabens), a chemical commonly found in hair and beauty products, in breast tumors. Their analysis of 20 breast tumours found high concentrations of the chemical in 18 samples. Parabens can mimic the hormone estrogen, which is known to play a role in the development of breast cancer.
“From this research it is not possible to say whether parabens actually caused these tumors, but they may certainly be associated with the overall rise in breast cancer cases,” says Philip Harvey, an editor of the Journal of Applied Toxicology, which published the research.
In the past couple years there has been an increasing emphasis on educating ourselves on what it is we put into our bodies. With this new realization the trend of organics has increased and people are starting to really pay attention to things they are consuming. Nowadays with hormones in foods, toxins in the air and all around us we need to focus on what it is we need to stay healthy. Our skin is the largest organ of the human body and therefore should be the focus for using products that will improve our health. With this trend of organics we need to focus on organic skin care to protect ourselves from potentially harmful substances being absorbed through our skin.
In March of 2010 L’Oreal Professional launched their “revolutionary” new professional hair color product known as INOA with great hype and fan-fair. The very name INOA, L’Oreal claims, stands for Innovative No ammonia. As with many new products launched by “Big Beauty”, L’Oreal marketed to thousands upon thousands of hairdressers from around the country and many of them jumped on board by paying extraordinarily high prices, attending countless education seminars, and beginning to use the new product on their client’s scalps with the excitement that you would only expect to see in a young child on Christmas morning. This excitement is well expected for such a revolutionary concept; a professional permanent color range that performs well and is free of all ammonia is certainly significant and definitely an innovation worth celebrating. Unfortunately, there are two problems for L’Oreal: (1) INOA’s line is not free of ammonia and the product is far from new; and (2) The actual revolutionary professional permanent hair color line that is really ammonia-free has been available for over 15 years and is known as Organic Color Systems.
